105 PUBLIC RELATIONS/MARKETING DANE COVEY Senior Video Production Specialist Oliver Agency Grand Rapids, Michigan Dane’s passion for filmmaking sparked in childhood, creating and editing home movies with his brother. After studying fiction filmmaking at GVSU, he initially worked as a grip and electric on feature films, but soon gravitated back to his core interests: shooting and editing. This inspired him to start his own freelance business as a videographer and editor, which he continues to manage today. In addition to his freelance work, Dane holds a full-time position at a global marketing agency, producing high-impact content for high- profile clients. Here, he oversees every stage of video production— from on-set work to animation—working closely with copywriters, graphic designers, and project managers. Deeply fulfilled by his work, Dane believes it aligns perfectly with his life’s purpose. “GVSU taught me the importance of receiving and applying feedback, a crucial skill in any career, especially in an industry where constructive criticism is constant. Learning to handle it early in college prepared me for the professional world.” www.linkedin.com/in/ danekcovey Class of 2008 Assistant Vice President of Creative and Multimedia Grand Valley State University Allendale, Michigan During college, Bill worked at the PBS affiliate WGVU-TV as a Production Assistant, and in 1995 was hired as a Producer/ Director. In 2000, he had a short stint in corporate video at Meijer Corporation, and a year later started his own business, Cuppy Productions, LLC. In 2016, Bill was hired as the Creative Director at GVSU, and is currently the Assistant Vice President of Creative and Multimedia. He works in the Communications office to lead the creative team that produces videos, photography, multimedia, and motion graphics for the university. He feels lucky to be able to share the stories of the amazing students, faculty, and staff at GVSU and to see all the Film and Video students who are able to work, intern, and be mentored in the Communications office. In another effort to support students, Bill partnered with Animation Professor Emeritus, Deanna Morse, to create a scholarship for Film and Video students who want to study abroad. “Study abroad if at all possible. This is a great time in life to see the world and broaden your perspectives.” BILL CUPPY www.linkedin.com/in/bill- cuppy-7ab23064 Class of 1995
